Brands of all types can contribute in numerous ways:

• Running retailers and gear brands: Provide technical gear and equipment that enhance the race experience for runners and volunteers.

• Nutrition and wellness brands: Offer nutrition support for training and race days through product donations or event sponsorships.

• Hotels, airlines, and car rental services: Help our athletes and volunteers get to events by offering discounts, rewards, or in-kind travel accommodations.

• Financial and service providers: Offer corporate sponsorship or financial contributions through cause marketing initiatives that promote wear blue’s mission.

• In-kind donations: Provide products such as coffee and snacks to support volunteers along the wear blue Mile during events.

We welcome any brand that values community and wants to make a meaningful impact.

wear blue offers a unique way for brands to connect with a passionate, engaged, and mission-driven community. Whether you're a nutrition company, hotel chain, airline, car rental service, or gear manufacturer, there are many ways to support our athletes and volunteers as they honor our military and their families.

From providing discounts or in-kind support to our runners, to helping transport participants to events, or offering gear for training and races, brands can make a tangible difference. Partnering with wear blue aligns your brand with a cause that resonates with Americans everywhere—honoring the fallen, supporting military families, and empowering people to achieve their physical goals.

Moreover, the Tribute wear blue Mile, where we honor fallen service members along major races, offers an incredible platform for brands to engage directly with military families and the broader running community. From sponsoring these miles to hosting wellness activities, the possibilities for meaningful engagement are endless.

Each wear blue event, whether a weekly community run or a larger tribute run, revolves around honoring fallen service members and providing support to military families. Brand partners can play a role by offering practical support like hydration stations, gear donations, or travel accommodations for athletes and volunteers.

Brands can also sponsor larger events, such as the Memorial Day run or the Piestewa Challenge, and contribute to creating a meaningful and memorable experience for all participants. Whether you're a nutrition company providing race-day fuel or a hotel offering discounted stays for participants, there’s an opportunity for every type of business to get involved.

Even if there’s no local wear blue chapter nearby, brands can support virtual events or help bring new runs to underserved areas, extending the impact of wear blue across the nation.

Any brand can partner with wear blue: run to remember. Whether or not your business has a direct military connection, the values of perseverance, dedication, and support for others resonate across industries. From hospitality and travel to nutrition, running gear, and beyond, brands of all kinds can find a meaningful way to contribute.

Our participants come from all backgrounds and experiences—military families, veterans, survivors, youth, and supporters—and they’re on their own journeys of honoring service members and achieving personal milestones. We welcome partners who share in our mission to support these incredible individuals.

At wear blue, community isn’t something we simply talk about—it’s something we actively live. It's about creating meaningful human connections and standing together with purpose. Our community unites people from all walks of life—military, veterans, survivors, families, and supporters—through shared experiences that honor service members, remember the fallen, and promote physical and emotional wellness.

For those carrying the legacy of loved ones lost in service, wear blue offers a way for everyone to show their support, regardless of background. Together, we honor the 1% who serve for the 99%.

Whether through family, friends, or national pride, military service touches everyone in some way. In the face of loss, the unity and gratitude of this community shine through, making a lasting impact.